Toonz Media Group, India’s leading animation studio, has unveiled MyToonz, a complimentary streaming channel now available on LG Smart TVs throughout India. The FAST channel—built on technology from streaming technology provider Amagi—marks the animation company’s deliberate expansion into the connected television market, with plans to expand globally in the coming years. The service will initially target Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Built on Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a handpicked collection of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the fast-expanding FAST streaming sector.
A New Era for Complimentary Streaming TV
The launch of MyToonz represents a notable change in how content creators are handling distribution in an increasingly fragmented media landscape. As traditional television viewing habits keep declining, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a essential option for connecting with families and children. Toonz’s choice to shift towards this model demonstrates broader industry recognition that FAST platforms provide a sustainable pathway for generating revenue from content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on millions of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription barriers.
Viswanath Rao, representing Toonz Media Group, stressed that the channel serves as the company’s key initiative to evolving viewing habits and the connected television revolution. The working relationship with Amagi, a streaming technology provider trusted by broadcasters and operators in numerous markets, demonstrates Toonz’s commitment to building infrastructure designed for extensive content delivery. For LG India, the launch of MyToonz strengthens its existing free-to-air channel portfolio, cementing the manufacturer’s standing as a supplier of quality programmes free of subscription fees. This partnership demonstrates how conventional broadcasters and equipment producers are joining forces to build audience share in the FAST ecosystem.
- MyToonz builds on 25 years of animation expertise and production experience
- Service covers internationally produced properties and India-rooted programming
- Toonz produces over 10,000 minutes of material each year in Thiruvananthapuram
- FAST model removes subscription barriers whilst facilitating ad-based monetisation
Established over 30 Years of Excellence in Animation
MyToonz’s debut is underpinned by Toonz Media Group’s impressive history in animation production, spanning over two decades of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s prolific output—upwards of 10,000 minutes of exclusive material annually—marks it as one of India’s premier animation producers. This existing framework and creative credentials provide MyToonz with a substantial competitive advantage, guaranteeing the channel opens with a handpicked portfolio of content rather than relying on minimal or formulaic content offerings.
The breadth of Toonz’s programming catalogue allows MyToonz to serve broad audience preferences and age groups within the children’s media segment. Rather than introducing limited programming, the channel benefits from years of accumulated intellectual property and production knowledge. This foundation enables Toonz to fill MyToonz with diverse, vetted programming from launch, whilst at the same time continuing to produce new material to ensure the platform remains current and compelling for viewers. The company’s demonstrated capability to manage major production undertakings strengthens its ability to sustain the FAST channel for the foreseeable future.
A Varied Content Collection
MyToonz’s broadcast selection demonstrates Toonz’s balanced emphasis on both globally created properties and characteristically Indian storytelling narratives. The channel features titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated adaptations of classical Indian narratives paired with modern children’s programming. This well-rounded selection appeals to families looking for culturally relevant material whilst preserving exposure to internationally recognised intellectual properties, positioning MyToonz as a genuinely inclusive platform.
Key Alliances Driving Worldwide Growth
Toonz Media Group’s growth approach is built around key collaborations with proven tech and delivery networks. The working relationship with Amagi, a prominent platform specialist for FAST channels, delivers the technical backbone required for expanding MyToonz across multiple markets and devices. Amagi’s platform is presently established by content distributors and streaming platforms in dozens of countries, delivering established knowledge in managing large-scale streaming operations. This partnership allows Toonz to prioritise content development whilst utilising battle-tested infrastructure designed specifically for ongoing ad-supported streaming ventures. The arrangement demonstrates how content creators can enhance international reach by partnering with specialised technology partners rather than building proprietary systems from scratch.
The relationship with LG Electronics represents another essential pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz obtains direct access to millions of households without requiring consumers to install extra apps or purchase separate services. This built-in distribution model markedly decreases hurdles to discoverability and adoption. LG’s current range of free channels provides an developed environment where MyToonz can prosper, whilst the company leverages LG’s hardware reach and brand credibility. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, similar partnerships with local smart TV producers and digital distribution services will become vital to recreating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Behind the Offering
Amagi’s technology platform establishes the operational core infrastructure of MyToonz, handling content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based delivery systems, which Amagi recognises as essential for establishing sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than building proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to direct investment toward content creation and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Reimagining Children’s Entertainment Distribution
MyToonz represents a significant shift in how animated programming finds its audience across India and beyond. Rather than relying solely on traditional linear broadcasting or paid streaming services, Toonz is leveraging the ad-supported TV format to make accessible quality animated programming. This approach acknowledges the evolving viewing preferences of today’s families, where easy access, convenience, and free content have become paramount. By embedding MyToonz directly into LG smart TVs, the company removes barriers that commonly impede finding shows, enabling kids and households to discover compelling content without dealing with complicated apps or payment barriers.
Viswanath Rao’s statement that “content creators must adapt to them” underscores Toonz’s understanding of core sector change. The FAST channel model enables the studio to capitalise on its vast library via ads whilst delivering households premium entertainment at no cost. This dual-revenue approach stands apart from standard paid services, where gaining and keeping subscribers drive profitability. For Toonz, which generates over 10,000 minutes of content annually from its Thiruvananthapuram facility, the FAST model delivers an efficient distribution pathway that maximises audience reach whilst ensuring long-term profitability. The launch signals the company’s goal to establish itself as a key player in children’s entertainment distribution rather than merely a content producer.
- FAST channels remove subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration provides seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise comprehensive content libraries efficiently
